General Roles
Online community managers may serve a variety of roles depending on the nature and purpose of their online community, which may or may not be part of a profit motivated enterprise. Patti Anklam has asserted that "Every network has an underlying purpose" and motivations for such network creation include; Mission, Business, Idea, Learning or Personal. She claims such leaders hold the collective vision, create and manage relationships and manage collaborative processes. Anklam does not distinguish a fundamental difference for these roles as related to the varying purposes of network, (i.e. community), creation.
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