Promotion and Release
On June 2 Switchfoot e-mailed a newsletter containing a free download of an unreleased song, "Daylight to Break," along with a statement from Tim Foreman implying that the band wanted to have a new album out by the end of the year, as well as thanking their fans for helping keep the band together for ten years. The recording of this album was rather public, as Switchfoot had set up a webcam in their recording studio, and also continued to keep fans updated via their podcasts. A contest was also conducted to give fans a chance to win an opportunity to be in the studio with the band to play cowbell on one of the tracks.
In early August, Switchfoot announced, "the album is done." By late September, the band had released the song "Dirty Second Hands" as a downloadable single to further promote the album. In early October, the band made the songs "Dirty Second Hands" and "Oh! Gravity" available for streaming on their MySpace page, the latter of which was serviced to Modern Rock radio as the lead single for the record. The entire album also "leaked" on MTV2.com in the week leading up to the album's official release. In addition, the band launched the website OhGravity.com, which featured the title track and YouTube clips that highlighted "gravity at its best" - mainly people falling while skateboarding, surfing, and participating in other similar activities. The website is no longer up.
Read more about this topic: Oh! Gravity.
Famous quotes containing the words promotion and/or release:
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)
“Come, thou long-expected Jesus,
born to set thy people free;
from our fears and sins release us,
let us find our rest in thee.”
—Charles Wesley (1707–1788)