Promotion and Release
On June 2 Switchfoot e-mailed a newsletter containing a free download of an unreleased song, "Daylight to Break," along with a statement from Tim Foreman implying that the band wanted to have a new album out by the end of the year, as well as thanking their fans for helping keep the band together for ten years. The recording of this album was rather public, as Switchfoot had set up a webcam in their recording studio, and also continued to keep fans updated via their podcasts. A contest was also conducted to give fans a chance to win an opportunity to be in the studio with the band to play cowbell on one of the tracks.
In early August, Switchfoot announced, "the album is done." By late September, the band had released the song "Dirty Second Hands" as a downloadable single to further promote the album. In early October, the band made the songs "Dirty Second Hands" and "Oh! Gravity" available for streaming on their MySpace page, the latter of which was serviced to Modern Rock radio as the lead single for the record. The entire album also "leaked" on MTV2.com in the week leading up to the album's official release. In addition, the band launched the website OhGravity.com, which featured the title track and YouTube clips that highlighted "gravity at its best" - mainly people falling while skateboarding, surfing, and participating in other similar activities. The website is no longer up.
Read more about this topic: Oh! Gravity.
Famous quotes containing the words promotion and/or release:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“The shallow consider liberty a release from all law, from every constraint. The wise man sees in it, on the contrary, the potent Law of Laws.”
—Walt Whitman (1819–1892)