Promotion
On April 22, 2009, the album's first single, "Cotopaxi," was played as the "hottest record in the world" for that day on the Zane Lowe BBC Radio One show.
An e-mail sent to people who had signed up to The Mars Volta's newsletter on May 16 confirmed details of the album and provided a link streaming four songs ("Since We've Been Wrong," "Cotopaxi," "With Twilight as My Guide," and "Desperate Graves") upon inserting one of the band's four previous studio albums into the disc tray of the user's computer. The promotion also provided a chance to win a pair of tickets to their show at the ICA, London on June 18 and a link to pre-order the digipack, limited edition of the album exclusive to HMV. Also, an interactive website was launched, which featured "Since We've Been Wrong" and "Cotopaxi", as well as their lyrics, and several pictures of Rodriguez-Lopez and Bixler-Zavala.
Read more about this topic: Octahedron (album)
Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)