International Operations
In Canada, Norwich Union was well known as a direct marketer of life insurance products, often promoted through frequently repeated television advertisements. Most famous was a spot beginning with the phrase, "It's Patrick! He took out life insurance." Following the Norwich/CGU merger, this unit was sold to American International Group and renamed AIG Assurance, which decided to drop the "Patrick" ads. The unit was then resold in 2009 to Bank of Montreal, and is now known as BMO Insurance. (Aviva continues to do business in Canada in other insurance categories such as home and auto.)
In Australia the operations of Norwich Union Australia were rebranded as Aviva in October 2003. The company then consisted of three businesses: life insurance, fund manager Portfolio Partners (which reports directly to London) and the master trust/financial planning service Navigator.
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“Plot, rules, nor even poetry, are not half so great beauties in tragedy or comedy as a just imitation of nature, of character, of the passions and their operations in diversified situations.”
—Horace Walpole (1717–1797)