Promotion and Broadcast
ITV launched a nationwide campaign to promote its Jane Austen Season. The campaign included three television adverts and cinema, outdoor and press adverts. ITV Creative made the 20, 30 and 60 second promotional trailers, which began airing on ITV channels from 25 February 2007. The following day adverts began appearing in selected national press publications. The outdoor and press adverts were created by M&C Saatchi and MindShare carried out the media buying.
Northanger Abbey was the second of the Austen adaptations to be shown in the UK. It was broadcast on ITV at 9:00 pm on 25 March 2007. The drama aired on the TVOntario channel in Canada on 16 December 2007. Northanger Abbey was shown on 20 January 2008 on the US channel PBS as part of their Austen Masterpiece Theatre series. On 15 June, the film was broadcast on Australia's ABC1 channel.
Read more about this topic: Northanger Abbey (2007 TV Drama)
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