Media
The mass media exerts normative social influence by publicising deviations from the social norms of a group or society. When an action is labeled deviant, it both reinforces the social norm about that action and requires the deviant individual to either conform "regardless of his private predilections" or publicly reject the norm.
Read more about this topic: Normative Social Influence
Famous quotes containing the word media:
“The media no longer ask those who know something ... to share that knowledge with the public. Instead they ask those who know nothing to represent the ignorance of the public and, in so doing, to legitimate it.”
—Serge Daney (1944–1992)