Normative Social Influence - Everyday Life

Everyday Life

Normative social influence is found in our everyday lives, from fashion trends to workplace habits. One of the most frequent forms of normative social influence involves conforming to cultural definitions of the "ideal body type." In Western culture, particularly American fashion, the ideal female body type is fit and trim. Males are also subject to this phenomenon. Studies have shown that the "ideal body" for males has slowly changed over the years, becoming more muscular.

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