Noopolitik

Noopolitik differs from realpolitik. Although realpolitik is commonly equated with hard power, and seemingly noopolitik with soft power, both are broader in their embodiment of a form of organization. Specifically, realpolitik is not limited to hard power and coercion, but embodies a hierarchical form of organization. Likewise, noopolitik is not limited to reliance on knowledge and soft power, but embodies a networked form of organization. . Noopolitics is an informational strategy of manipulating international processes through the forming in general public by means of mass media of positive or negative attitude to external or internal policy of a state of block of states to create a positive or negative image of ideas and promulgated moral values. (Baichik A.V., Nikonov S.B.. Noopolitics as global information strategy // Reporter of SPb University, Ser. 9. 2012. Num. 1. p. 208)