Test
There are different ways to test for non-response bias. In e-mail surveys some values are already known from all potential participants (e.g. age, branch of the firm, ...) and can be compared to the values that prevail in the subgroup of those who answered. If there is no significant difference this is an indicator that there might be no non-response bias.
In e-mail surveys those who didn't answer can also systematically be phoned and a small number of survey questions can be asked. If their answers don't differ significantly from those who answered the survey, there might be no non-response bias. This technique is sometimes called non-response follow-up.
Generally speaking, the lower the response rate, the greater the likelihood of a non-response bias in play.
Read more about this topic: Non-response Bias
Famous quotes containing the word test:
“We do not quite say that the new is more valuable because it fits in; but its fitting in is a test of its value—a test, it is true, which can only be slowly and cautiously applied, for we are none of us infallible judges of conformity.”
—T.S. (Thomas Stearns)
“The difference between writing a book and being on television is the difference between conceiving a child and having a baby made in a test tube.”
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—Jane Addams (1860–1935)