Books
- Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Harvard Business School Press.
- Nirmalya Kumar (2005). Global Marketing. BusinessWorld.
- Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
- Nirmalya Kumar; James C. Anderson and James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.
- Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press.
- Nirmalya Kumar and Phanish Puranam (2012). India Inside: The emerging innovation challenge to the West. Harvard Business Review Press.
- {{cite book
Read more about this topic: Nirmalya Kumar
Famous quotes containing the word books:
“I loved reading, and had a great desire of attaining knowledge; but whenever I asked questions of any kind whatsoever, I was always told, “such things were not proper for girls of my age to know.”... For “Miss must not enquire too far into things, it would turn her brain; she had better mind her needlework, and such things as were useful for women; reading and poring on books would never get me a husband.””
—Sarah Fielding (1710–1768)
“One of the most attractive of those ancient books that I have met with is The Laws of Menu.”
—Henry David Thoreau (1817–1862)
“Avoid all kinds of pleasantry and facetiousness in thy discourse with her, and ... suffer her not to look into Rabelais, or Scarron, or Don Quixote—
MThey are all books which excite laughter; and ... there is no passion so serious, as lust.”
—Laurence Sterne (1713–1768)