Nirmalya Kumar - Books

Books

  • Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation. Harvard Business School Press.
  • Nirmalya Kumar (2005). Global Marketing. BusinessWorld.
  • Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
  • Nirmalya Kumar; James C. Anderson and James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.
  • Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press.
  • Nirmalya Kumar and Phanish Puranam (2012). India Inside: The emerging innovation challenge to the West. Harvard Business Review Press.
  • {{cite book
| author = Nirmalya Kumar and Jan-Benedict Steenkamp | title = Brand Breakout: How emerging market brands will go global | publisher = Palgrave | year = 2013

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