Nielsen Ratings

Nielsen ratings are the audience measurement systems developed by the Nielsen Company, in an effort to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur Nielsen, who was a market analyst whose career had begun in the 1920s with brand advertising analysis and expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio. That method has since become the primary source of audience measurement information in the television industry around the world.

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Other articles related to "nielsen, rating, nielsen ratings, nielsen rating":

Nielsen//Net Ratings - Measuring Ratings - Criticism of Ratings Systems
... There is some public critique regarding accuracy and potential bias within Nielsen's rating system, including some concerns that the Nielsen ratings system is ... In June 2006, however, Nielsen announced a plan to revamp its entire methodology to include all types of media viewing in its sample ... Since viewers are aware of being part of the Nielsen sample, it can lead to response bias in recording and viewing habits ...
Nielsen Ratings - Measuring Ratings - Top-rated Programs
... shows with the highest average household Nielsen rating for each television season ... The program with the all-time highest average rating is in bold text Sports programs have italicized rating numbers Two or more programs tie for highest average ...