Net Promoter is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research.
Read more about Net Promoter: Overview, Criticism of NPS
Famous quotes containing the words net and/or promoter:
“There is a potential 4-6 percentage point net gain for the President [George Bush] by replacing Dan Quayle on the ticket with someone of neutral stature.”
—Mary Matalin, U.S. Republican political advisor, author, and James Carville b. 1946, U.S. Democratic political advisor, author. All’s Fair: Love, War, and Running for President, p. 205, Random House (1994)
“What every artist should try to prevent is the car, in which is our civilized life, plunging over the side of the precipice—the exhibitionist extremist promoter driving the whole bag of tricks into a nihilistic nothingness or zero.”
—Wyndham Lewis (1882–1957)