Sponsorships and Advertising
In May 2010, Nationwide began to broadcast a series of advertisements featuring characters from British comedy Little Britain to promote the differences between Nationwide's mutual status and its shareholder rivals. Nationwide's previous advertising campaign featured Mark Benton as a fictitious bank manager who was only interested in brand new customers, and not the existing ones.
The company is the former title sponsor of the Football League, the Football Conference and the FA Women's Premier League. Nationwide also sponsored the four national teams of the United Kingdom: England, Wales, Scotland and Northern Ireland until 2010 and also the football teams Northampton Town and Swindon Town until 2007 when the contracts were terminated. Nationwide has offices in both towns.
The sponsorship of the Football League lasted from 1996 until 2004, while the sponsorship of the Conference ran from 1999 until 2007.
The company used to be the sponsor of the Nationwide Mercury Music Prize until March 2009. The prize is currently presented by BarclayCard.
Read more about this topic: Nationwide Building Society
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
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