Controversy
Nando's is known in South Africa for its humorous but often controversial adverts. One such television advert, from 2000, involved a blind woman being led into a pole intentionally and knocked unconscious by her guide dog, which then proceeded to eat the chicken that the woman had just purchased. This caused an uproar from people who were concerned that the blind would be offended. The South African Advertising Standards Authority called for the withdrawal of the advert. Several blind people were quoted in the media as finding the advert amusing.
In Australia, Nando's ran an advertising campaign based around the 2002 political controversy regarding the mandatory detention of illegal immigrants. The detainees had been waging a hunger strike campaign, even resorting to physically sewing their lips closed. Nando's adverts proclaimed that the strikers "decided to unsew their lips after hearing the news that with every Nando's quarter chicken combo, Nando's are giving away an extra quarter chicken free". Melbourne's Sphere Advertising said that the ad was designed to spark controversy, saying that they knew that "there's a section of our audience that's going to be uncomfortable...but we want to evoke a response".
In 2007, there was further controversy in Australia when Nando's aired a sexually explicit advertisement, centered around a family whose mother figure was also a pole dancer. Despite complaints to have it removed, the Advertising Standards Bureau ruled that it did not contain excessive nudity for its M rating.The Australian Advertising Standards Bureau ruled that it did not infringe any advertising standards.
In 2008, Nando's created a cheeky campaign for their new Tropico Burger with the former football star Warick Capper as the face of the new promotion. Capper asks the question, "Whose buns does the sun shine out of the most? Mine or the Tropico Burger?" In 2011 Nando's launched their snack range in Australia through a separate website called "Little Hotties", which also created some controversy.
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