Scope
Moving Brands work across three areas of branding and digital expressions:
Strategy: The approach uses research methods, creative processes, analytical tools and technologies to understand people's attitudes and behaviour, and how to connect with them.
Identity: Creating consumer and corporate brand identities that adapt, move and grow, in line with the company they are part of and the services and products they represent.
Experience: Previous brand experience work has included films, websites, interactive event and exhibition environments, ring tones and sonic identities, augmented reality projects, motion graphics and animations.
Read more about this topic: Moving Brands
Famous quotes containing the word scope:
“Happy is that mother whose ability to help her children continues on from babyhood and manhood into maturity. Blessed is the son who need not leave his mother at the threshold of the world’s activities, but may always and everywhere have her blessing and her help. Thrice blessed are the son and the mother between whom there exists an association not only physical and affectional, but spiritual and intellectual, and broad and wise as is the scope of each being.”
—Lydia Hoyt Farmer (1842–1903)
“As the creative adult needs to toy with ideas, the child, to form his ideas, needs toys—and plenty of leisure and scope to play with them as he likes, and not just the way adults think proper. This is why he must be given this freedom for his play to be successful and truly serve him well.”
—Bruno Bettelheim (20th century)
“The scope of modern government in what it can and ought to accomplish for its people has been widened far beyond the principles laid down by the old “laissez faire” school of political rights, and the widening has met popular approval.”
—William Howard Taft (1857–1930)