Public Relations and Film
On November 5, 1982, Mason resigned his White House position and became the vice president of Rogers and Cowan Public Relations. In 1984, he became a board member of Musifilm Ltd., a partnership with MCA/Universal. Mason went on to become an executive producer of sex, lies, and videotape (1989), which won the Palme d'Or at the Cannes Film Festival and the Sundance Film Festival. In 1986, Reagan appointed him to The Commission for the Preservation of America's Heritage Abroad, and made him a special advisor to the President's Council on Physical Fitness and Sports. In 1990, Mason became vice president and head of the independent film division of the William Morris Agency in Beverly Hills. He left to become chief executive of London Films in 1996. Mason founded the European television channel Innergy in 1999.
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