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Molson Canadian has been known as a great advertising company, specifically known for advertising the lifestyle of Canadians with phrases like "This is our Beer" and "this is our land." They often showcase cold winters, hockey, wheat and barley fields, great views and landscapes in Canada, and other things that Canada is known for.
In June 2012, Molson Canadian released an online video tagged #Canthem via its YouTube channel featuring artists from RMW Music in Toronto.
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