M/M Paris - Biography

Biography

Amzalag and Augustyniak met as students at the Ecole Nationale Superieure des Arts Decoratifs in Paris 1988. Amzalag quit school in 1990, and started working as art director at the music magazine Les Inrockuptibles. Augustyniak continued to study at the Royal College of Art in London, from which he graduated in 1991. Since neither of them were interested in interning or working for an agency or a company, they decided to work together, and founded M/M (Paris) in 1992.

Initially, they worked mainly for the music industry, designing record sleeves, but soon they start working within the worlds of fashion and art. Their first fashion assignment was to design the worldwide launch of Yohji Yamamoto’s Y’s range in 1993. Next, they designed campaigns for Jil Sander and graphics for Martine Sitbon.

In 1995 they met photographers Inez van Lamsweerde & Vinoodh Matadin, and began a long collaboration starting with a campaign for Thierry Mugler in 1995. They created iconic works for Yohji Yamamoto, Balenciaga, Givenchy, Calvin Klein, Björk’s sleeves and the video for Hidden Place, and more art-oriented works such as The Alphabet (2001), and The Alphamen (2003), two projects based on creating typography out of portraits of models, which were published in V magazine. Many of the posters M/M designed with van Lamsweerde & Matadin are manipulated or drawn-upon photographs (see e.g. their poster series Punctuation from 2010, or the poster Balenciaga (Delfine)). The purpose of this method is to accentuate hidden aspects of the photograph.

In 2001 they were appointed as art directors and creative consultants to the French edition of Vogue by Carine Roitfeld, until their position was taken over by Fabien Baron in 2003.

Between 1997 and 2001 M/M worked as visiting professors at the École cantonale d'art de Lausanne (ECAL) in Lausanne, Switzerland, holding several student workshops, including the exploration of fashion and identity in Milneufcentseptantesix - Ready made characters for our generation with van Lamsweerde & Matadin, which was exhibited at Espace Lausannois d'Art Contemporain in 2001.

In 2000 M/M collaborated with artists Pierre Huyghe and Philippe Parreno on the "No Ghost Just A Shell" project, and worked again together in 2002 designing the interior of Café Etienne Marcel in Paris.

In 2004 they designed the sets for Éric Vigner staging of the baroque opera Antigona by Tomasso Traetta, out of which they directed the short movie "Antigone Under Hypnosis.

Since 2006, and the "re-birth" of Purple Fashion, they have acted as creative consultants for the magazine and redesigned its visual structure. Issue 10 dated fall/winter 08/09 features an in-depth interview with them by Olivier Zahm.

Between 2007 to 2009, they worked as creative directors of Arena Homme +, "the world's leading men's fashion magazine".

In January 2008, the Centre Pompidou host their first museum retrospective in a show called "Vision Tenace" and arranged around the presentation of their "Art Posters" series of on-going collaborations with contemporary artists and institutions.

In January 2009, they were appointed as creative directors of Interview Magazine, succeeding Fabien Baron, who unexpectedly left soon after relaunching the magazine. Five months later, in June 2009, they stopped working after Brant Publications, Interview Magazine parent company allegedly in turmoil, failed to pay their fees and expenses for over 3 months.

In October 2009, Taschen released "Stanley Kubrick's Napoleon: The Greatest Movie Never Made" which M/M had developed for over 2 years, designing a matruschka-like carved-out book containing 10 smaller volumes presenting segments of the research and pre-production of the movie that was never completed.

In September 2010, they released in collaboration with Swedish brand Byredo their first eau-de-parfum fragrance "M/MINK", inspired by the smell of solid Asian ink they regularly use across their designs. In order to achieve this smell, they chose three pictures concerning ink to Ben Gorham, the head of Byredo, so that he can get an idea of how Augustyniak and Amzalag want the eau-de-parfum to smell like.

In October 2012, Thames & Hudson published M to M of M/M (Paris), a 528-pages monograph about their work, edited by Emily King, designed by Graphic Thought Facility, with a foreword by Hans Ulrich Obrist.,