Studies On Minority Influence
Nearly all early research on minority influence focused on how the majority influenced the minority, based on the assumption of many psychologists that it would be very hard for the minority to have any influence on the majority. Moscovici had a different perspective, as he believed that it was possible for a minority influence to overcome majority influence. As a result, he conducted his own study on minority influence in 1969. His research was important as it was one of the first studies to show that a minority was able to change the opinions of the majority. It also showed the significance of consistency within the minority as this aspect is necessary if influence on the majority is to be achieved. The research of Moscovici and his colleagues opened the door to more research on the subject.
Read more about this topic: Minority Influence
Famous quotes containing the words studies, minority and/or influence:
“...Women’s Studies can amount simply to compensatory history; too often they fail to challenge the intellectual and political structures that must be challenged if women as a group are ever to come into collective, nonexclusionary freedom.”
—Adrienne Rich (b. 1929)
“Compare the history of the novel to that of rock ‘n’ roll. Both started out a minority taste, became a mass taste, and then splintered into several subgenres. Both have been the typical cultural expressions of classes and epochs. Both started out aggressively fighting for their share of attention, novels attacking the drama, the tract, and the poem, rock attacking jazz and pop and rolling over classical music.”
—W. T. Lhamon, U.S. educator, critic. “Material Differences,” Deliberate Speed: The Origins of a Cultural Style in the American 1950s, Smithsonian (1990)
“A bestial and violent man will go so far as to kill because he is under the influence of drink, exasperated, or driven by rage and alcohol. He is paltry. He does not know the pleasure of killing, the charity of bestowing death like a caress, of linking it with the play of the noble wild beasts: every cat, every tiger, embraces its prey and licks it even while it destroys it.”
—Colette [Sidonie Gabrielle Colette] (1873–1954)