Milan Culture - Fashion

Fashion

In 2009, Milan was regarded as the world fashion capital, even surpassing New York, Paris, Rome and London. Most of the major Italian fashion brands, such as Valentino, Gucci, Versace, Prada, Armani and Dolce & Gabbana (to name a few), are currently headquartered in the city. Numerous international fashion labels also operate shops in Milan, including an Abercrombie & Fitch flagship store which has become a main consumer attraction. Milan also hosts a fashion week twice a year, just like other international centres such as Paris, London, Tokyo, New York, Los Angeles and Rome. Milan's main upscale shopping streets and centres are the Via Montenapoleone fashion district and the Galleria Vittorio Emanuele, off Piazza del Duomo. Mario Prada, founder of Prada was even born here, helping to cultivate its position as a world fashion capital.

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Famous quotes containing the word fashion:

    Women who are devoted to causes, such as overpopulation and the underprivileged [sic], are much less interested in fashion than, let’s say, those who lunch at La Grenouille and Le Cirque.
    Ann Landers (b. 1918)

    Fashion is the most intense expression of the phenomenon of neomania, which has grown ever since the birth of capitalism. Neomania assumes that purchasing the new is the same as acquiring value.... If the purchase of a new garment coincides with the wearing out of an old one, then obviously there is no fashion. If a garment is worn beyond the moment of its natural replacement, there is pauperization. Fashion flourishes on surplus, when someone buys more than he or she needs.
    Stephen Bayley (b. 1951)