Milan Culture - Fashion

Fashion

In 2009, Milan was regarded as the world fashion capital, even surpassing New York, Paris, Rome and London. Most of the major Italian fashion brands, such as Valentino, Gucci, Versace, Prada, Armani and Dolce & Gabbana (to name a few), are currently headquartered in the city. Numerous international fashion labels also operate shops in Milan, including an Abercrombie & Fitch flagship store which has become a main consumer attraction. Milan also hosts a fashion week twice a year, just like other international centres such as Paris, London, Tokyo, New York, Los Angeles and Rome. Milan's main upscale shopping streets and centres are the Via Montenapoleone fashion district and the Galleria Vittorio Emanuele, off Piazza del Duomo. Mario Prada, founder of Prada was even born here, helping to cultivate its position as a world fashion capital.

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