Company Beginnings
The company began when engineer Carl Kiekhaefer purchased a small outboard motor company in Cedarburg, Wisconsin. Kiekhaefer's original intention for the Kiekhaefer Corporation was to make magnetic separators for the dairy industry. The purchase included 300 defective outboard motors. Kiekhaefer and a small staff of employees rebuilt the motors and sold them to Montgomery Ward, a mail-order company. The motors were much improved, so the buyer purchased more. Kiekhaefer designed motors that withstood the elements better than his competition and called the motor Mercury after the Roman god. Kiekhaefer took more than 16,000 orders at the 1940 New York Boat Show.
Read more about this topic: Mercury Marine
Famous quotes containing the words company and/or beginnings:
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—Cesare Pavese (1908–1950)
“Let us, then, take our compass; we are something, and we are not everything. The nature of our existence hides from us the knowledge of first beginnings which are born of the nothing; and the littleness of our being conceals from us the sight of the infinite. Our intellect holds the same position in the world of thought as our body occupies in the expanse of nature.”
—Blaise Pascal (1623–1662)