History
Merchants Insurance Group was founded on March 5, 1918, the day Merchants Mutual Liability Company opened for business with Urban F. Jehle as President. Mr. Jehle, owner and operator of a grocery store in Buffalo, returned from a grocers’ convention with the idea of bringing merchants together for the mutual protection of their delivery vehicles. J.R. Young, a local insurance man, Owen B. Augspurger, a Buffalo lawyer, and C.W. Brown, a civil engineer, joined with him.
In February 1957, Merchants began to offer both casualty insurance and property insurance and changed its name to Merchants Mutual Insurance Company to reflect this development. In the 1960s the company moved into its current headquarters, a five-story office building located on Main Street in Buffalo.
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