Modern Public Relations
Advertising dollars in traditional media productions have declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. One site even tracked the death of newspapers As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.
Social media has increased the speed of breaking news, creating greater time constraints on responses to current events.
Increasingly, companies are utilizing social media channels, such as blogs and Microblogging. Some view two-way communications in social media in two categories: asymmetrical and symmetrical. In an asymmetrical public relations model an organization gets feedback from the public and uses it as a basis for attempting to persuade the public to change. A symmetrical public relations model means that the organization takes the interests of the public into careful consideration and public relations practitioners seek a balance between the interest of their organization and the interest of the public.
Read more about this topic: Meet And Greet, History
Famous quotes containing the words modern, public and/or relations:
“The modern picture of The Artist began to form: The poor, but free spirit, plebeian but aspiring only to be classless, to cut himself forever free from the bonds of the greedy bourgeoisie, to be whatever the fat burghers feared most, to cross the line wherever they drew it, to look at the world in a way they couldn’t see, to be high, live low, stay young forever—in short, to be the bohemian.”
—Tom Wolfe (b. 1931)
“For public opinion does not admit that lofty rapturous laughter is worthy to stand beside lofty lyrical emotion and that there is all the difference in the world between it and the antics of a clown at a fair.”
—Nikolai Vasilyevich Gogol (1809–1852)
“If one could be friendly with women, what a pleasure—the relationship so secret and private compared with relations with men. Why not write about it truthfully?”
—Virginia Woolf (1882–1941)