Modern Public Relations
Advertising dollars in traditional media productions have declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. One site even tracked the death of newspapers As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.
Social media has increased the speed of breaking news, creating greater time constraints on responses to current events.
Increasingly, companies are utilizing social media channels, such as blogs and Microblogging. Some view two-way communications in social media in two categories: asymmetrical and symmetrical. In an asymmetrical public relations model an organization gets feedback from the public and uses it as a basis for attempting to persuade the public to change. A symmetrical public relations model means that the organization takes the interests of the public into careful consideration and public relations practitioners seek a balance between the interest of their organization and the interest of the public.
Read more about this topic: Meet And Greet, History
Famous quotes containing the words public relations, modern, public and/or relations:
“Kirsten: So you’re the new public relations man.
Joe: Yeah.
Kirsten: What happened to Eddie?
Joe: Eddie quit.
Kirsten: I liked him. Why’d he quit?
Joe: Well, a little matter of personal integrity. Eddie didn’t feel that getting dates for potentates was part of public relations.
Kirsten: But isn’t it?
Joe: Well, there’s a name for it but it’s not “public relations.””
—J.P. (James Pinckney)
“To the modern spirit nothing is, or can be rightly known, except relatively and under conditions.”
—Walter Pater (1839–1894)
“In the Corner Store, near the village center, hangs a large sign reading: ‘After 40 years of credit business, we have closed our book of Sorrow.’”
—For the State of Maine, U.S. public relief program (1935-1943)
“All social rules and all relations between individuals are eroded by a cash economy, avarice drags Pluto himself out of the bowels of the earth.”
—Karl Marx (1818–1883)