Modern Public Relations
Advertising dollars in traditional media productions have declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. One site even tracked the death of newspapers As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.
Social media has increased the speed of breaking news, creating greater time constraints on responses to current events.
Increasingly, companies are utilizing social media channels, such as blogs and Microblogging. Some view two-way communications in social media in two categories: asymmetrical and symmetrical. In an asymmetrical public relations model an organization gets feedback from the public and uses it as a basis for attempting to persuade the public to change. A symmetrical public relations model means that the organization takes the interests of the public into careful consideration and public relations practitioners seek a balance between the interest of their organization and the interest of the public.
Read more about this topic: Meet And Greet, History
Famous quotes containing the words modern, public and/or relations:
“Not so many years ago there there was no simpler or more intelligible notion than that of going on a journey. Travel—movement through space—provided the universal metaphor for change.... One of the subtle confusions—perhaps one of the secret terrors—of modern life is that we have lost this refuge. No longer do we move through space as we once did.”
—Daniel J. Boorstin (b. 1914)
“It was a fatal day when the public discovered that the pen is mightier than the paving-stone, and can be made as offensive as the brickbat. They at once sought for the journalist, found him, developed him, and made him their industrious and well-paid servant. It is greatly to be regretted, for both their sakes.”
—Oscar Wilde (1854–1900)
“As death, when we come to consider it closely, is the true goal of our existence, I have formed during the last few years such close relations with this best and truest friend of mankind, that his image is not only no longer terrifying to me, but is indeed very soothing and consoling! And I thank my God for graciously granting me the opportunity ... of learning that death is the key which unlocks the door to our true happiness.”
—Wolfgang Amadeus Mozart (1756–1791)