Modern Public Relations
Advertising dollars in traditional media productions have declined and many traditional media outlets are seeing declining circulation in favor of online and social media news sources. One site even tracked the death of newspapers As readership in traditional media shifts to online media, so have the focus of many in public relations. Social media releases, search engine optimization, content publishing, and the introduction of podcasts and video are other burgeoning trends.
Social media has increased the speed of breaking news, creating greater time constraints on responses to current events.
Increasingly, companies are utilizing social media channels, such as blogs and Microblogging. Some view two-way communications in social media in two categories: asymmetrical and symmetrical. In an asymmetrical public relations model an organization gets feedback from the public and uses it as a basis for attempting to persuade the public to change. A symmetrical public relations model means that the organization takes the interests of the public into careful consideration and public relations practitioners seek a balance between the interest of their organization and the interest of the public.
Read more about this topic: Meet And Greet, History
Famous quotes containing the words modern, public and/or relations:
“And of the other things death is a new office building filled with modern furniture,
A wise thing, but which has no purpose for us.”
—John Ashbery (b. 1927)
“Writing is not chewing your nails and picking your teeth, but a matter of public interest.”
—Alfred Döblin (1878–1957)
“It is commonplace that a problem stated is well on its way to solution, for statement of the nature of a problem signifies that the underlying quality is being transformed into determinate distinctions of terms and relations or has become an object of articulate thought.”
—John Dewey (1859–1952)