An Instrument For Social Control
Social scientists have made efforts to integrate the study of the mass media as an instrument of control into the study of political and economic developments in the Afro-Asian countries. David Lerner (1958) has emphasized the general pattern of increase in standard of living, urbanization, literacy and exposure to mass media during the transition from traditional to modern society. According to Lerner, while there is a heavy emphasis on the expansion of mass media in developing societies, the penetration of a central authority into the daily consciousness of the mass has to overcome profound resistance.
Read more about this topic: Media Effect
Famous quotes containing the words instrument, social and/or control:
“I doused the fatal instrument with lightning promptitude, but it was a good seven minutes before the last indignant handkerchief had folded its wings and gone back to its reticule and the last manufactured cough died protestingly away.”
—Margaret Halsey (b. 1910)
“Almsgiving tends to perpetuate poverty; aid does away with it once and for all. Almsgiving leaves a man just where he was before. Aid restores him to society as an individual worthy of all respect and not as a man with a grievance. Almsgiving is the generosity of the rich; social aid levels up social inequalities. Charity separates the rich from the poor; aid raises the needy and sets him on the same level with the rich.”
—Eva Perón (1919–1952)
“Why wont they let a year die without bringing in a new one on the instant, cant they use birth control on time? I want an interregnum. The stupid years patter on with unrelenting feet, never stopping—rising to little monotonous peaks in our imaginations at festivals like New Year’s and Easter and Christmas—But, goodness, why need they do it?”
—John Dos Passos (1896–1970)