Media Effect
Media influence or media effects are used in media studies, psychology, communication theory and sociology to refer to the theories about the ways in which mass media and media culture affect how their audiences think and behave.
Read more about Media Effect: Media-influenced Violence, Framing, New Media, An Instrument For Social Control
Famous quotes containing the words media and/or effect:
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“Let’s take the instant by the forward top;
For we are old, and on our quick’st decrees
Th’ inaudible and noiseless foot of time
Steals ere we can effect them.”
—William Shakespeare (1564–1616)