Advertising
Main article: McDonald's advertisingMcDonald's has for decades maintained an extensive advertising campaign. In addition to the usual media (television, radio, and newspaper), the company makes significant use of billboards and signage, sponsors sporting events ranging from Little League to the Olympic Games, and makes coolers of orange drink with its logo available for local events of all kinds. Nonetheless, television has always played a central role in the company's advertising strategy.
To date, McDonald's has used 23 different slogans in United States advertising, as well as a few other slogans for select countries and regions. At times, it has run into trouble with its campaigns.
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Famous quotes containing the word advertising:
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—Ellen Goodman (b. 1941)
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—Alice Foote MacDougall (1867–1945)
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—Ernest Lehman (b.1920)