Criticisms
Max Power quickly became notorious for its outspoken attitude to motoring issues, and one of its main criticisms was its promotion of unauthorised cruise events. The magazine had a rating system that scored these in several areas including the size of the police presence, the behaviour/attractiveness of the girls and the number of "burnouts" performed.
The magazine also occasionally campaigned against the presence of speed cameras and elderly drivers, and despite disclaimers was often criticised for printing articles about dangerous driving on public roads, including drifting and exceeding 200 mph on the A1. Another critcisim, despite being not the first magazine to do so, is due to a large content of half naked women the publication is often referred to as bottom-shelf porn. The 2007 relaunch was aimed at reversing this criticism, but glamour shoots were reintroduced towards the end of its life.
Its laddishness meant it was also seen as non-serious by enthusiasts who prefer to solely focus on the engine/handling modification side of car tuning.
Max Power went through various changes in its editorial visions, resulting in some readers criticising the magazine for losing its way. Mark Guest was unable to revive Max Power's fortunes due to an audience which was increasingly moving online, decreased consumer spending during the 2009 recession and budget cutting. He was the last editor of Max Power and like Edward John Smith, the captain of the Titanic, Max Power was doomed to his fate, due to a lack of willingness from the publisher to move with the times, lack of funds and over ambitious targets from the publisher. Max Power eventually closed its doors in February 2011 after bringing out a special edition of the magazine to mark its production from 1993-2011.
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