Max Power (magazine)

Max Power (magazine)

Max Power was a British magazine, based in Peterborough, which covered the performance-tuning car market, boy racers and softcore pornography.

Launched in 1993 by EMAP, it was also published under license in Greece, Denmark, Norway, South Africa, and in France under the name ADDX. After EMAP acquired Petersen in 2000, a U.S. edition was published based on its existing title MaxSpeed and featuring cars from America and the UK. This ceased publication in 2001 when EMAP sold its U.S. arm to Primedia, but lives on as Euro Tuner.

The magazine was the first to feature cruises and the more notorious side of the modified car scene, as well as being instrumental in introducing UK readers to Japanese and American car culture. Feature cars were heavily customised, including powerful in car entertainment (ICE) systems, custom body-work and performance-focussed changes to the chassis and engine. The format would also go on influence other magazines including Fast Car, and the now defunct Revs and Redline.

Former staff members include Fifth Gear presenters Jonny Smith and Vicki Butler-Henderson, who was one of the original staff in 1993.