Marvel Legends - Build-A-Figure

Build-A-Figure

In 2005, Toy Biz introduced the "Build-A-Figure" (referred to as a "BAF" in the collector community) to the Marvel Legends line, starting with series 9. Each figure in the series was packaged with a piece of a larger figure—in the initial case, a 16-inch (410 mm) tall figure of Galactus. A consumer who bought each figure in the assortment would then have all the complete components to assemble a character unavailable in individual packaging.

The concept was re-employed in the tenth Toy Biz series, where each figure was packaged with a piece of a mutant-hunting robot known as a Sentinel. Additional BAFs would include Apocalypse, Onslaught, Giant-Man, Mojo, MODOK (From Toy Biz), Annihilus, Blob, Brood Queen, Red Hulk, Sandman (Spider-Man Trilogy Limited Edition), Ronan the Accuser (Fantastic Four Limited Edition), Fin Fang Foom (Hulk Limited Edition), Ares, and Nemesis (From Hasbro).

With the release of the Giant-Man BAF, Toy Biz packaged smaller parts with each character, requiring 10 figures to be purchased to create the BAF (including one of the variant figures).

Starting with the Onslaught BAF and continuing with the Mojo and MODOK BAFs, Toy Biz returned to the six-piece formula. Hasbro continued the six-piece formula with the Annihilus BAF in its first series, and temporarily moved to an eight-piece formula with the Blob BAF in its second series, but switched back to the six figure format in series 4.