Marketing Warfare Strategies

Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations, with competing firms considered as analogous to sides in a military conflict, and market share considered as analogous to the territory which is being fought over. It is argued that, in mature, low-growth markets, and when real GDP growth is negative or low, business operates as a zero-sum game. One person’s gain is possible only at another person’s expense. Success depends on battling competitors for market share.

Read more about Marketing Warfare Strategies:  The Use of Marketing Warfare Strategies, Marketing Warfare Strategies, Learning From Napoleon

Other articles related to "marketing warfare strategies, marketing, strategies, warfare":

Defensive Marketing Warfare Strategies - Lists of Related Topics
... Strategic management Marketing strategies Strategic planning Marketing warfare strategies Offensive marketing warfare strategies Flanking marketing warfare strategies Guerrilla marketing ...
Outline Of Marketing - Branches of Marketing - Marketing Strategies - Marketing Warfare Strategies
... Defensive marketing warfare strategies Flanking marketing warfare strategies Guerrilla marketing warfare strategies Guerrilla marketing Offensive marketing warfare strategies ...
Guerrilla Marketing Warfare Strategies
... In marketing and strategic management, marketing warfare strategies are a type of marketing strategy that uses secret military strategy to form a marketing and advertising campaign ... and fresh and not as explicitly explored academically as other marketing methods, a more tacit approach is used in the gathering of competitor information to use tactics ... Jay Conrad Levinson wrote 'Guerrilla Marketing' on aggressive marketing tactics in 1984 ...
Marketing Warfare Strategies - Learning From Napoleon
... To understand how business strategists used military strategies, we can look at the innovations of Napoleon and apply them to business situations ... But once these innovations were used, other armies made adjustments and the nature of warfare changed ... They must develop and introduce products faster, implement strategies faster, and respond to environmental factors faster ...

Famous quotes containing the words strategies and/or warfare:

    By intervening in the Vietnamese struggle the United States was attempting to fit its global strategies into a world of hillocks and hamlets, to reduce its majestic concerns for the containment of communism and the security of the Free World to a dimension where governments rose and fell as a result of arguments between two colonels’ wives.
    Frances Fitzgerald (b. 1940)

    Dying is a troublesome business: there is pain to be suffered, and it wrings one’s heart; but death is a splendid thing—a warfare accomplished, a beginning all over again, a triumph. You can always see that in their faces.
    George Bernard Shaw (1856–1950)