The marketing supply chain is the chain of suppliers that an organization relies on to produce marketing materials (print, promotional products and point of sale) to market their products and services.
The marketing supply chain is often made up of numerous partners inside and outside of the organization – such as brand managers, marketing services, agencies, direct sales teams, buyers, printers, fulfillment houses and many others – all interconnected through often very complex relationships with little to no measurement in efficiency..
From product brochures and promotional flyers to point-of-sale systems and store signage, each of these supplies must be acquired, managed and ultimately distributed to customers, sales teams, branch offices, retail outlets, dealers, distributors and other key audiences around the world.
Read more about Marketing Supply Chain: Flow
Famous quotes containing the words supply and/or chain:
“There never has been a time in our history when work was so abundant or when wages were as high, whether measured by the currency in which they are paid or by their power to supply the necessaries and comforts of life.”
—Benjamin Harrison (1833–1901)
“From Nature’s chain whatever link you strike,
Tenth or ten thousandth, breaks the chain alike.”
—Alexander Pope (1688–1744)