Commercials
On 4 April 2008, a commercial was released, showing Niko walking towards the camera in many areas, from a prison to an airport. The main purpose of the video is to showcase both the realistic environments and the fluid walking animation of the main character. The video is 0:59 in length, however there is a shorter version that is about 0:30 in length. In Europe, the advert advertises only the Xbox 360 version and not the PlayStation 3 version. It features the typical 'Xbox Swoosh' at the end. It also mentions a price reduction in the system. The song used in the video is called 'Get Innocuous!' by LCD Soundsystem.
Read more about this topic: Marketing For Grand Theft Auto IV