Marketing For Grand Theft Auto IV
Grand Theft Auto IV is the first title in the third generation of the best-selling Grand Theft Auto video game franchise developed by Rockstar North which was released on 29 April 2008. As the release date approached, Rockstar had been marketing the game heavily. Rockstar's marketing has come in many forms, including television ads, internet video, viral marketing, and a redesigned web site. There was even a mural of a prostitute named Lola painted on the side of a building in SoHo, New York.
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“Men are not therefore put to death, or punished for that their theft proceedeth from election; but because it was noxious and contrary to men’s preservation, and the punishment conducing to the preservation of the rest, inasmuch as to punish those that do voluntary hurt, and none else, frameth and maketh men’s wills such as men would have them.”
—Thomas Hobbes (1579–1688)