Marketing For Grand Theft Auto IV
Grand Theft Auto IV is the first title in the third generation of the best-selling Grand Theft Auto video game franchise developed by Rockstar North which was released on 29 April 2008. As the release date approached, Rockstar had been marketing the game heavily. Rockstar's marketing has come in many forms, including television ads, internet video, viral marketing, and a redesigned web site. There was even a mural of a prostitute named Lola painted on the side of a building in SoHo, New York.
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Famous quotes containing the words grand and/or theft:
“The grand principles of virtue and honor, however they may be distorted by arbitrary codes, are the same the world over: and where these principles are concerned, the right or wrong of any action appears the same to the uncultivated as to the enlightened mind.”
—Herman Melville (1819–1891)
“The childless experts on child raising also bring tears of laughter to my eyes when they say, “I love children because they’re so honest.” There is not an agent in the CIA or the KGB who knows how to conceal the theft of food, how to fake being asleep, or how to forge a parent’s signature like a child.”
—Bill Cosby (20th century)