Marketing For Grand Theft Auto IV
Grand Theft Auto IV is the first title in the third generation of the best-selling Grand Theft Auto video game franchise developed by Rockstar North which was released on 29 April 2008. As the release date approached, Rockstar had been marketing the game heavily. Rockstar's marketing has come in many forms, including television ads, internet video, viral marketing, and a redesigned web site. There was even a mural of a prostitute named Lola painted on the side of a building in SoHo, New York.
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“The great object of Education should be commensurate with the object of life. It should be a moral one; to teach self-trust: to inspire the youthful man with an interest in himself; with a curiosity touching his own nature; to acquaint him with the resources of his mind, and to teach him that there is all his strength, and to inflame him with a piety towards the Grand Mind in which he lives. Thus would education conspire with the Divine Providence.”
—Ralph Waldo Emerson (1803–1882)
“Every gun that is made, every warship launched, every rocket fired, signifies, in the final sense, a theft from those who hunger and are not fed, those who are cold and are not clothed. The world in arms is not spending money alone. It is spending the sweat of its labourers, the genius of its scientists, the hopes of its children.”
—Dwight D. Eisenhower (1890–1969)