Promotion
As part of the North American marketing launch, Nintendo created a series of collectible online cards along with mariosupersluggerscards.com, a website that served as a virtual collector’s album. The site promises that the series will include a card for each of the forty-one characters featured in Mario Super Sluggers.
The cards began appearing in banner ads on popular children websites on August 18, 2008, but have since begun to appear as embedded hyperlinks in other, less obvious locations. Mario Super Sluggers Cards have been found on other sites, such as YouTube.
When the Seattle Mariners played the New York Yankees on September 5, 2008, the game was promoted there at Safeco Field. The first 20,000 fans received special Mario Super Sluggers foam mitts. There were also two booths with the game demo, and Mario Super Sluggers Cards were also passed out there. Every inning, someone was randomly chosen to win a Wii system along with the game. Whenever a home run or a good play happened, the Safeco Field video screen showed a gameplay clip with Mario, Luigi, or Bowser. A Mario mascot also appeared before the game with the Mariners' mascot, the Moose, but left after the first inning. Nintendo's American branch is based in the Seattle area, and also is the owner of the Mariners (hence the promotion).
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Famous quotes containing the word promotion:
“I am asked if I would not be gratified if my friends would procure me promotion to a brigadier-generalship. My feeling is that I would rather be one of the good colonels than one of the poor generals. The colonel of a regiment has one of the most agreeable positions in the service, and one of the most useful. “A good colonel makes a good regiment,” is an axiom.”
—Rutherford Birchard Hayes (1822–1893)
“Parents can fail to cheer your successes as wildly as you expected, pointing out that you are sharing your Nobel Prize with a couple of other people, or that your Oscar was for supporting actress, not really for a starring role. More subtly, they can cheer your successes too wildly, forcing you into the awkward realization that your achievement of merely graduating or getting the promotion did not warrant the fireworks and brass band.”
—Frank Pittman (20th century)