NORAD Tracks Santa Program
The Macerich Company was a NORAD Tracks Santa program partner and sponsor for the 2005 and 2006 NORAD Tracks Santa seasons. As part of that sponsorship, from November 18 to December 25, 2005, for the 50th anniversary of the NORAD Tracks Santa program, the Citadel Mall (owned by The Macerich Company from 1997 to 2006) had a massive Santa Tracking Village that included a 25-foot tree, a tracking map and viewfinder where children and the young at heart could watch a NORAD Tracks Santa video, hear audio messages of peace from children around the world, and receive a 24-page coloring book with Santa's assistants wearing NORAD patches. This NORAD/Santa Tracking Station effort was expanded upon, in cooperation with the Becker Group, so that by November 2007, NORAD/Santa Tracking Stations were featured at Macerich property locations, such as:
| Mall | Location | Metro Area |
|---|---|---|
| Danbury Fair Mall | Danbury, Connecticut | New York, New York |
| Freehold Raceway Mall | Freehold Township, New Jersey | New York, New York |
| Inland Center | San Bernardino, California | San Bernardino, California |
| Lakewood Center | Lakewood, California | Los Angeles, California |
| Los Cerritos Center | Cerritos, California | Los Angeles, California |
| Mesa Mall | Grand Junction, Colorado | Grand Junction, Colorado |
| Westside Pavilion | Los Angeles, California | Los Angeles, California |
The NORAD/Santa Tracking Stations featured many interactive elements, including a state-of-the-art green screen photo operation, which digitally puts Santa and guests into an airborne sleigh flying over famous world landmarks. The overall experience provided retail centers with multiple benefits such as extended "stays of visit," additional, and changing foot-traffic patterns and property brand recognition. The result was a wonderful, and inventive boost to the physical shopping experience at the Macerich malls featuring NORAD/Santa Tracking Stations.
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