NORAD Tracks Santa Program
The Macerich Company was a NORAD Tracks Santa program partner and sponsor for the 2005 and 2006 NORAD Tracks Santa seasons. As part of that sponsorship, from November 18 to December 25, 2005, for the 50th anniversary of the NORAD Tracks Santa program, the Citadel Mall (owned by The Macerich Company from 1997 to 2006) had a massive Santa Tracking Village that included a 25-foot tree, a tracking map and viewfinder where children and the young at heart could watch a NORAD Tracks Santa video, hear audio messages of peace from children around the world, and receive a 24-page coloring book with Santa's assistants wearing NORAD patches. This NORAD/Santa Tracking Station effort was expanded upon, in cooperation with the Becker Group, so that by November 2007, NORAD/Santa Tracking Stations were featured at Macerich property locations, such as:
| Mall | Location | Metro Area |
|---|---|---|
| Danbury Fair Mall | Danbury, Connecticut | New York, New York |
| Freehold Raceway Mall | Freehold Township, New Jersey | New York, New York |
| Inland Center | San Bernardino, California | San Bernardino, California |
| Lakewood Center | Lakewood, California | Los Angeles, California |
| Los Cerritos Center | Cerritos, California | Los Angeles, California |
| Mesa Mall | Grand Junction, Colorado | Grand Junction, Colorado |
| Westside Pavilion | Los Angeles, California | Los Angeles, California |
The NORAD/Santa Tracking Stations featured many interactive elements, including a state-of-the-art green screen photo operation, which digitally puts Santa and guests into an airborne sleigh flying over famous world landmarks. The overall experience provided retail centers with multiple benefits such as extended "stays of visit," additional, and changing foot-traffic patterns and property brand recognition. The result was a wonderful, and inventive boost to the physical shopping experience at the Macerich malls featuring NORAD/Santa Tracking Stations.
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Famous quotes containing the words tracks, santa and/or program:
“I long ago lost a hound, a bay horse, and a turtle-dove, and am still on their trail. Many are the travellers I have spoken concerning them, describing their tracks and what calls they answered to. I have met one or two who had heard the hound, and the tramp of the horse, and even seen the dove disappear behind a cloud, and they seemed as anxious to recover them as if they had lost them themselves.”
—Henry David Thoreau (1817–1862)
“On the Atchison, Topeka and the Santa Fe.”
—Johnny Mercer (1909–1976)
“Adjoining a refreshment stand ... is a small frame ice house ... with a whitewashed advertisement on its brown front stating, simply, “Ice. Glory to Jesus.” The proprietor of the establishment is a religious man who has seized the opportunity to broadcast his business and his faith at the same time.”
—For the State of New Jersey, U.S. public relief program (1935-1943)