Mac Tonight was a mascot introduced by McDonald's restaurants in 1986. The campaign was created locally for the west coast, and to bring up the after 4pm dinner business. The first 4 spots were shot in late 1986, with the first airings in early 1987. With the success of these spots on the west coast, McDonald's spread the campaign nationwide in the U.S. in the summer of 1987, and shot 2 more spots to add to that run. With more success nationwide, more and more spots were shot, and the campaign went throughout all McDonald's territories worldwide by 1988.
This initial blast lasted over 3 years through spring of 1990, with a re-visit to the character, including newly produced commercials in 1996 and 1997. He had a crescent moon for a head, wore a suit and sunglasses, and was depicted as being a jazzy lounge singer. The name was a play on words of the song "Mack the Knife", made popular in America by Bobby Darin. The song that played over the advertisements, called "It's Mac Tonight", was also a variant on that song, but with McDonald's-themed lyrics, such as those featured in the original 1986 commercial:
Other lyrics include this set from a 1987 commercial:
- "When the clock strikes half past 6, babe
- Time to head for golden lights
- It's a good time for the great taste -- dinner!
- At McDonald's, it's Mac Tonight
- Come on, make it Mac Tonight!"
Mac Tonight is the only character in the McDonald's world to not appear in the McDonaldland advertisements.
It was known that Bobby Darin's son, Dodd Mitchell Darin, was not impressed with the song, due to the fact that he claimed that the song infringed upon his father's trademark, and that this was done without prior permission, and filed a law suit as well as an injunction for the song to be removed from both TV and radio ads.
Mac Tonight no longer appears in commercials in the United States, as a result of the injunction, but pictures of him can still be seen in some McDonald's restaurants, and on some smaller signage by some restaurants' drive-through entrances/exits.
Other articles related to "mac tonight":
... Leno often refers to his resemblance to Mac Tonight, and in promos for his show during the credits of NBC programming his face is depicted as a moon ... Mac Tonight is also a meme on the website YTMND ... The meme, called "Moon Man," features a Mac Tonight animation dubbed with AT T's text-to-speech program voices ...
Famous quotes containing the word tonight:
“And tonight our skins, our bones,
that have survived our fathers,
will meet, delicate in the hold,
fastened together in an intricate
lock. Then one of us will shout,
My need is more desperate!”
—Anne Sexton (19281974)