Writing
In 1978, General Hospital was close to cancellation owing to low viewership. At that time, they were ranked lowest in the Nielsen ratings. To save the show, ABC executive Jackie Smith hired Gloria Monty as the show's executive producer and Douglas Marland as head writer. Monty wanted to attract a youth-based audience as a way of garnering higher ratings. To do this, she and Marland brought troubled teenager Laura Vining (Genie Francis) to the forefront of the series. The character went from appearing a couple of times a week to having fifty pages of script a day. "Gloria put sex and romance into Laura's life," Francis said, "and it bowled me over. Here I was doing things in front of 20 million people that I had never done in my life." Her early stories included killing her older lover, David Hamilton, for cheating on her with her mother and a popular romance with Scott "Scotty" Baldwin. In response, General Hospital's ratings rose as younger viewers began watching for Laura. Teenagers connected with her because she was their age and experienced some of the same problems they did, yet also lived "the life of a 28 year old".
Anthony Geary joined the cast in 1978 in what was meant to be a 13-week stint as Luke Spencer. His sister, Bobbie Spencer, brought him to town to help her break up Laura's relationship with Scotty. By the end of Geary's contract, Luke was supposed to be killed off. Like Laura, Luke appealed to teenage viewers because of his "edgy volatility." Since viewers expressed interest in Luke and Laura, the writers decided to have Luke die in Laura's arms, after which she would reunite with Scotty. Owing to the positive viewer response, the story moved towards a romance between Luke and Laura.
Read more about this topic: Luke And Laura
Famous quotes containing the word writing:
“There is a difference between dramatizing your sensibility and your personality. The literary works which we think of as classics did the former. Much modern writing does the latter, and so has an affinity with, say, night-club acts in all their shoddy immediacy.”
—Paul Horgan (b. 1904)
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