History
The pier was popular among fishermen and club goers who enjoyed late nights at "The Pier Pub" night club. From the late 50's -- all through the 60's and into the 70's, it was the home of Leon's Amusements, a popular "penny" arcade that was dominated inside by a merry-go-round along with numerous skee-ball, pin ball and "spin and win" machines. The pier itself was owned by the Sowul family until May 1979, when developers Pat Cicalese and Carmen Ricci teamed together to buy the pier and build the Haunted Mansion, inspired by the Brigantine Castle in nearby Brigantine. The new pier had an arcade, several retail stores, a 10,000-square-foot (930 m2) haunted mansion, a McDonald's, Big Al's Hot Dogs & Lemon Aide and Junior's Restaurant. The pier was heavily advertised in New Jersey and New York. By 1985, Kid's World was introduced, it was an amusement park inspired by Sesame Place in Langhorne, Pennsylvania. The park featured a pay-one-price system, that included both the Haunted Mansion on the Pier and the Giant Waterslide and other attractions across the street. That section of Ocean Avenue was closed and became part of the park so kids could go from one side of the park to the other without fear of traffic. After the change, the advertisements changed from gruesome mansion photos, to happy, family-friendly photos of kids laughing.
Read more about this topic: Long Branch Pier
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—Norman Mailer (b. 1923)
“The history of all previous societies has been the history of class struggles.”
—Karl Marx (1818–1883)
“Books of natural history aim commonly to be hasty schedules, or inventories of God’s property, by some clerk. They do not in the least teach the divine view of nature, but the popular view, or rather the popular method of studying nature, and make haste to conduct the persevering pupil only into that dilemma where the professors always dwell.”
—Henry David Thoreau (1817–1862)