Private Label Local Search
Traditional local media companies, including newspaper publishers and television and radio broadcasters, are starting to add local search to their local websites in an effort to attract their share of local search traffic and advertising revenues in the markets they serve. These local media companies either develop their own technology, or license "private label" or "white label" local search solutions from third-party local search solution providers. In either case, local media companies base their solution on business listings databases developed in-house or licensed from a third-party data publisher.
Traditional print directory publishers also provide local search portals. Most regions around print directory publishers have an online presence.
Read more about this topic: Local Search (Internet)
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