Purpose
The bracelet is part of the "Wear Yellow Live Strong" educational program. The program is intended to raise money for cancer research, raise cancer awareness, and encourage people to live life to the fullest. The bracelet sells individually, as well as in packs of 10, 100, and 1,200 as part of an effort to raise $25.1 million for the Lance Armstrong Foundation in cooperation with Nike who manufactures the bracelets in manufacturing plants both domestic and foreign and sells the bracelets through their Nike outlets worldwide. This target was achieved within 6 months, and there have now been 80 million Livestrong bracelets sold to date. Individual bands sell for US$1 each.
Yellow was chosen for its importance in professional cycling, as it is the color of the yellow jersey worn by the leader of the Tour de France. Other charities were inspired by the success of the Livestrong band, and many charities have developed their own bracelets for raising money and awareness.
Read more about this topic: Livestrong Wristband
Famous quotes containing the word purpose:
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