The Livestrong wristband (stylized as LIVESTRONG) is a yellow silicone gel bracelet launched in May 2004 as a fund-raising item for the Lance Armstrong Foundation founded by cancer survivor Lance Armstrong, now known as the Livestrong Foundation. The bracelet itself was developed by Nike and their advertisement agency Wieden+Kennedy.
Read more about Livestrong Wristband: Purpose, Popularity, Hospitals, 2012 Doping Allegations, Other Similar Wristbands