Sale To Six Apart
LiveJournal's parent company, Danga Interactive, was initially formed and held entirely by Brad Fitzpatrick. However, as LiveJournal became more popular, Fitzpatrick was approached by multiple parties who wished to purchase it. He initially resisted many of these offers, not wanting his pet project (which he has characterized as his "baby") in the hands of those who did not understand the site's core principles — reliance on paid memberships to fund site operations, the absence of advertising, the volunteer support model, and LiveJournal's support of the free software movement. Nonetheless, as the administrative aspect of LiveJournal began to consume more of Fitzpatrick's time, which he would have rather spent working on the site's technical workings, he began to take the acquisition offers more seriously. In August 2007, Fitzpatrick left to work for Google.
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“People buy their necessities in shops and have to pay dearly for them because they have to assist in paying for what is also on sale there but only rarely finds purchasers: the luxury and amusement goods. So it is that luxury continually imposes a tax on the simple people who have to do without it.”
—Friedrich Nietzsche (1844–1900)