Sale To Six Apart
LiveJournal's parent company, Danga Interactive, was initially formed and held entirely by Brad Fitzpatrick. However, as LiveJournal became more popular, Fitzpatrick was approached by multiple parties who wished to purchase it. He initially resisted many of these offers, not wanting his pet project (which he has characterized as his "baby") in the hands of those who did not understand the site's core principles — reliance on paid memberships to fund site operations, the absence of advertising, the volunteer support model, and LiveJournal's support of the free software movement. Nonetheless, as the administrative aspect of LiveJournal began to consume more of Fitzpatrick's time, which he would have rather spent working on the site's technical workings, he began to take the acquisition offers more seriously. In August 2007, Fitzpatrick left to work for Google.
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“I hate this shallow Americanism which hopes to get rich by credit, to get knowledge by raps on midnight tables, to learn the economy of the mind by phrenology, or skill without study, or mastery without apprenticeship, or the sale of goods through pretending that they sell, or power through making believe you are powerful, or through a packed jury or caucus, bribery and “repeating” votes, or wealth by fraud.”
—Ralph Waldo Emerson (1803–1882)