Hasbro Toys (2005-present)
In 1985, General Mills spun off its Kenner and Parker toy divisions to form Kenner Parker Toys, Inc. Kenner Parker was acquired by Tonka in 1987. Under Tonka management, Kenner Products was reconstituted as a division. Tonka (including Kenner) was purchased by the toy company Hasbro in mid-1991. Hasbro closed the Cincinnati offices of Kenner in 2000, and Kenner's product lines were merged into Hasbro's. On November 10, 2012, a TV series was released on The Hub. It involved Blythe and how she could talk to the pets in the shop.
On Monday, July 21, 2003, a U.S. federal trademark registration was filed for LITTLEST PET SHOP by Hasbro, Inc. The Hasbro Littlest Pet Shop line, with no similarity to the Kenner Littlest Pet Shop toys, was released in 2004. In 2007 they introduced the first interactive version of Littlest Pet Shop, which was accessible after buying a stuffed toy. Further interactive editions of the toy range followed, with Electronic Arts producing an eponymous video game in 2009.
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“It is marvelous indeed to watch on television the rings of Saturn close; and to speculate on what we may yet find at galaxy’s edge. But in the process, we have lost the human element; not to mention the high hope of those quaint days when flight would create “one world.” Instead of one world, we have “star wars,” and a future in which dumb dented human toys will drift mindlessly about the cosmos long after our small planet’s dead.”
—Gore Vidal (b. 1925)