Brand Extension
In June 2003, WWE announced the continuation of its brand extension and made its pay-per-view events each exclusive to a particular brand (Raw, SmackDown!, ECW (2006)). The only exceptions to the pay-per-view split were the "Big Four" events (Royal Rumble, WrestleMania, SummerSlam, and Survivor Series) which remained inclusive of all WWE brands. The pay-per-view split allowed WWE to eventually add more events to their pay-per-view line-up. From late 2005, pay-per-views would start to frequently have inter-branded matches. In March 2007, it was announced that pay-per-view events would go back to the old format, where the events would all be tri-branded, with the last uni-branded event being No Way Out and the first tri-branded event being Backlash (after WrestleMania 23). The brand-exclusive events were:
| Pay-per-view | Brand | Years | Notes |
|---|---|---|---|
| New Year's Revolution | Raw | 2005–2007 | |
| Backlash | Raw | 2004–2006 | |
| Bad Blood | Raw | 2003–2004 | |
| Vengeance | Raw | 2004–2006 | |
| Unforgiven | Raw | 2003–2008 | |
| Cyber Sunday/Taboo Tuesday | Raw | 2004–2008 | |
| Armageddon | SmackDown! | 2004–2006 | |
| No Way Out | SmackDown! | 2004–2007 | |
| Judgment Day | SmackDown! | 2004–2006 | |
| The Great American Bash | SmackDown! | 2004–2006 | |
| No Mercy | SmackDown! | 2003–2008 | |
| December to Dismember | ECW | 2006 |
Read more about this topic: List Of WWE Pay-per-view Events
Famous quotes containing the words brand and/or extension:
“I, in my brand new body,
which was not a woman’s yet,
told the stars my questions
and thought God could really see
the heat and the painted light,
elbows, knees, dreams, goodnight.”
—Anne Sexton (1928–1974)
“A dense undergrowth of extension cords sustains my upper world of lights, music, and machines of comfort.”
—Mason Cooley (b. 1927)