Market Structure
The lingerie market at the turn of 21st century was driven by the advent of modern technologies and fabrics that help in designing innovative products such as laser-cut seamless bras and moulded T-shirt bras. Designers are putting greater emphasis on rich-looking fabrics, laces, embroideries and brighter, more daring colors.
The global lingerie market in 2003 was estimated at $29 billion, while in 2005, Bras accounted for 56 per cent of the lingerie market and briefs represented 29 per cent. The world’s largest lingerie retailer, Victoria's Secret, operates almost exclusively in North America, but the European market is fragmented, with Triumph International and DB Apparel predominant.
The largest online retailer of men's underwear and a leading online retailer of women's intimates, Freshpair is located in New York City, with its warehouse in Texas.
Since the mid-1990s, women have had more choice in bra sizes; the focus has changed from choosing bras in an average size to wearing bras that actually fit perfectly. In the UK, for instance, the media is fuelling an awareness campaign about the need for each woman to have a proper bra fitting before every purchase.
Read more about this topic: Lingerie
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