Lidl
Lidl Stiftung & Co. KG (/ˈlɪdəl/ LI-dəl or /ˈliːdl/ LEE-dəl; formally Schwarz Unternehmens Treuhand KG) is a German global discount supermarket chain, based in Neckarsulm, Baden-Württemberg, Germany, that operates over 10,000 stores across Europe. It belongs to the holding company Schwarz Gruppe, which also owns the store chains Handelshof and hypermarket Kaufland.
Lidl is the chief competitor of the similar German discount chain Aldi.
Read more about Lidl: Origins and History, Other Services, Approach To Retailing, Criticism