Licensing University Conference Program
Sponsored by the International Licensing Industry Merchandisers' Association (LIMA), in partnership with Licensing International Expo, the Licensing University conference program holds over 30 classes and seminars on a wide variety of industry-related topics. Courses are taught by active licensing professionals and divided into basic, intermediate and advanced levels of content sophistication (one novice-level session is typically offered as part of an introductory, pre-conference workshop). A single-fee enrollment grants attendees access to every conference session.
Course topics from the 2008 conference program included "The ABCs of Licensing," "Understanding the Legal Side of Licensing" and "Working with Licensing Agents and Consultants" (basic level); "Entertainment Roundtable," "Retail Trends & Forward Thinking" and "Auditing & Policing Royalty Agreements" (intermediate level); "Brand Management for Licensees," "Extending Your Brand Globally" and "Working with International Licensing Agents" (advanced level).
Every year, selected courses qualify as credit towards earning LIMA's Certificate of Licensing. The Certificate of Licensing (CLS) is a year-long program incorporating 60 hours of classwork with industry experience, and can provide the educative foundation for a career in licensing and merchandising.
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