Lennox Yearwood - Early Activism

Early Activism

Rev Yearwood works with celebrities and athletes to engage them in projects that transform communities. He was a co-creator of the 2004 campaign "Vote or Die" with Sean "P. Diddy" Combs and the Political and Grassroots Director for Russell Simmons Hip Hop Summit in 2003 and 2004, and functioned as Senior Consultant to Jay Z's “Voice Your Choice” campaign. In addition to his work with the “Voice Your Choice”, he served as a Senior Consultant for P. Diddy’s Citizen Change, where he provided a 50-state strategy for engaging the Hip-Hop generation in community-building dialogues.

During the 2004 Presidential election, Rev Yearwood along with Russell Simmons and Jonathan Lewis, created the “Hip Hop Team Vote Bus Tour” Rev. Yearwood is also the founder of Hip Hop Voices, a project of Voices for Working Families (AFL-CIO).