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In January 2004, Lego owner and CEO Kjeld Kirk Kristiansen announced a change in direction for the company, which at the time was facing a DKK 1.4bn loss, and that the company would focus on core products and not "big, movie-related IPs such as Harry Potter". A week later, the company clarified that this did not mean any immediate "radical changes", and that the Harry Potter theme would continue. However, the theme was discontinued after 2007 for a time.
In June 2009, it was officially announced by Lego that a video game, Lego Harry Potter: Years 1–4 was in production and released in June 2010. Lego Harry Potter: Years 5–7 was released in November 2011.
Warner Bros. and Lego announced on February 12, 2010 that six sets including Hogwarts Castle, Hagrid’s Hut, The Burrow, Hogwarts Express, Dobby's Release, and Quidditch Match would be released in October 2010. These sets have newly decorated minifigures and animals including Luna Lovegood, Bellatrix Lestrange, new owls and new pigs. Also announced was a Lego Harry Potter board game that was made available in August.
Read more about this topic: Lego Harry Potter
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