Distribution
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Riot Games has signed deals regarding the distribution of League of Legends in Asia, Europe, and North America. The game is expected to be released in the rest of the world also. The game has already released and is distributed in Australia, the United States, Canada, Europe, and South Korea. No public announcements regarding other regions has yet been made.
In Asia, Tencent Inc., China's largest Internet value-added services company, best known for its QQ Instant Messaging client will be in charge of the distribution to Tencent's growing 300 million Internet user base through its leading QQ Game portal. The deal is one of only a handful of partnerships to bring a U.S.-developed online game directly to China.
In Europe, Riot Games has signed an international licensing partnership with GOA, the videogames department of Orange's Content Division and Europe's largest gaming portal. On October 13, 2009, GOA and Riot announced that they would start channeling server access for players located in Europe, to GOA's dedicated servers. This restriction meant that players located in Europe would not be able to play on Riot's servers in the United States. Due to negative community feedback, the channeling decision was rescinded October 16, 2009. In North America, Riot Games will self-publish and operate the game and all of its customer service aspects.
On May 10, 2010, Riot Games announced that they would take over distribution and operation of the game in Europe. To do so, Riot Games established a European HQ in Dublin.
On July 14, 2009, Riot Games announced that League of Legends will be free with "no catch". There will be a digital copy for download, but there is also a Digital Collector's Copy that will be available to purchase that contains exclusive skins, $10 credit for Riot Points, and 20 champions to access without unlocking them normally via gameplay as well as 4 "special" runes; the Collector's Pack is currently available for $29.99. Even though the game is free, Riot Games "plan to continue to add content (characters etc...) with a full production team at very frequent intervals." Using both free-to-play and freemium models, the game is supported by microtransactions (see store) rather than ads or boxed copy sales.
On February 25, 2010, Riot Games announced that League of Legends will be distributed in Southeast Asian countries by an unspecified publisher and blocked SEA IP addresses pursuant to its distribution agreement. The community has raised a number of concerns about the deal and the immediate IP block. On July 16, 2010, Riot Games announced that Garena will publish the game in Southeast Asia. Additionally, Southeast Asian players have the ability "transfer accounts" to import their progress stored in North American or European servers, into the Southeast Asian server.
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